Beginner’s Guide to SEO A fairly detailed starters guide to SEO by Moz, I personally recommend this to any one starting out as an SEO consultant
Google’s SEO Guide An official Google guide on search engine optimization
Bing Webmaster Guide Provides you with assistance for the Bing Webmaster Tools as well as with guidelines on how to be successful in Bing search
Plato Web Design SEO Guide A very basic guide on SEO, it does not come any simpler than this
How Search works This detailed look in to how search engines work, is something all SEO consultants should look at
The Anatomy of a Perfect Web Page This article from HitReach goes in to detail on what makes up a great web page
How Google Crawls a Web Page Google talks about how they discover and crawl new pages
Webmaster Guidelines Best practices to help Google find, crawl, and index your site
Beginner’s Guide to Link Building Whether you’re brand new to link building or have been doing it for a while, you’ll find something useful in this guide
Advance Guide To SEO The detailed guide by QuickSprout goes in to some of the basic and advance SEO techniques
Microsoft Excel for SEOs Fear Excel no more, take this tutorial on using Excel for SEO
Google Penalty Removal A very detailed guide on Google penalties and how to tackle them
Guide to Website Speed Optimization A six chapter, in-depth website speed optimization guide
Log File Analysis for SEO Technical guide to Log File Analysis
Creative Link Building Ideas Link builing ideas from experts[/info_list_item][info_list_item list_title=”Marketing”]Beginner’s Guide to CRO The Beginner’s Guide to Conversion Rate Optimization (CRO) is an in-depth tutorial designed to help you convert more of your website visitors into customers
IFTTT Recipes for Marketers Learn how to use IFTTT to scale and automate some of your marketing tasks
How to Start a Startup Everything we know about how to start a startup, for free, from some of the world experts[/info_list_item][info_list_item list_title=”Site Audit”]OnPage Technical SEO autit software
OnCrawl  Web crawler and log analyzer for enterprise SEO audits and daily monitoring
Website Grader Grade your website’s strengths and weaknesses in seconds
WooRank  WooRank is a popular Website Audit Tool. Run a free Review. Then create an Advanced Review to track and optimize your website
SEO Site Checkup Quick snapshot of various SEO factors from your site
Moz On-Page Grader  Get instant insight into things that impact your on-page SEO
SiteAlerts Instant insights on any website
Feed The Bot Explains each Google webmaster guideline in detail using articles and tools that just about anyone can understand
Silktide Nibbler Free tool for testing how good your website is, and what you can do to improve it. Check accessibility, SEO, social media, compliance and more
NerdyData NerdyData is a new type of search engine that lets you do complex research on the web, using source code
Website Penalty Indicator Using SEMRush’s organic data this tools will show you a graph of your traffic with reference to panda and penguin updates. Easy way to check if a website has been hit with an algo update
Panguin Tool See how Google’s algorithm updates have impacted your traffic

Deep Site Crawlers

Screaming Frog SEO Spider The Screaming Frog SEO Spider crawls websites’ links, images, CSS, script and apps from an SEO perspective
DeepCrawl  Enterprise level website crawler that can analyse your website architecture to understand and monitor technical issues to improve SEO performance
Botify  Botify crawls your website to make you increase traffic and revenue with actionable, reliable and updated data
Xenu’s Link Sleuth While the landing page might look like it’s a broken page from the 90s, this tool can be quite the lifesaver when you want to do a site audit
SEO Crawler A free, fast & flexible SEO website crawler to help identify technical or architectural SEO issues

Browser Plugins
MozBar Moz’s SEO Toolbar for Chrome
Check My Links Crawls through your webpage and looks for broken links
Redirect Path Stay on top of rediects and HTTP Header response
Check My Links Finds all the broken links on any given page
Appspector A great extention to figure out the technologies powering a website
SERP Worx  see all the best SEO data straight in your SERP’s

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